Vodafone Group Plc , the world’s largest mobile phone operator, will extend an application billing deal with Google Inc.’s Android system across all its markets to regain lost ground in additional data services.
Vodafone last week unveiled plans to enable payments for Android online services through its own billing system in the U.K. and Germany, allowing clients to pay for applications for everything from music, restaurants and games, to the weather and news, without entering credit card details with Google.
Android, the most popular operating system, accounted for 43.3 percent of the smartphone market last quarter, according to research firm Gartner Inc. Apple had an 18.2 percent share. Vodafone, based in Newbury, England, has also rolled out billing deals with Nokia Oyj (NOK1V) and Research in Motion Ltd. (RIM) In the U.K., the number of games and apps sold since May with RIM has doubled with more than 70 percent of sales from direct billing, Ireland said.
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