Samsung Electronics unveiled on Wednesday four new smartphone models under its flagship Galaxy line to expand it to the mid to low-end segment and grow in emerging markets, as bigger rival Apple prepares a cheaper version of the iPhone 4.
Apple and Samsung emerged as the world's No.1 and No.2 smartphone makers respectively in the second quarter, ending the 10-year reign of Nokia. Samsung sees cheap models costing below $200 accounting for more than half the overall smartphone market by 2015 in volume terms, up sharply from last year's 16 percent.
Its new mid-to-high end Galaxy W will have a 3.7-inch screen, while the mid-tier Galaxy M Pro and lower-end Galaxy Y Pro will be Samsung's first Galaxy models with qwerty keyboards.The fourth Galaxy Y model is an entry-level product aimed at emerging market consumers. Samsung launched its top-end Galaxy S smartphone in June 2010 and its followup Galaxy S II, launched in April this year, has sold more than 5 million units.
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