The United Kingdom is the largest economy in Europe after Germany and France. It housed around 20,800 large and small jewellery producing companies. One can observe duality in culture here - the traditionally conservative society gave way to punk culture, characterised by rebellious youth. London is forward in terms of design sensibilities as compared with the rest of England, which is very conservative and prefers basic designs.
Jewellery designer Stephen Webster has cleverly capitalised on this phenomenon by using concepts such as motorcycle riding, individuality and punk rock to define his hewellery. Therefore sterling silver with diamonds, blackened material and biker-gang motifs feature in his designs.
The market in the UK includes speciality retail jewellers and general retailers such as catalouge showrooms, department stores, supermarkets, mail-order catalouges and internet-based retailers.
Consumers here prefer 9 karat gold jewellery. In general, silver has replaced gold due to the high price of the yellow metal and the credit crunch. Silver jewellery is purchased mainly by women aged between 15 and 24.
Department stores like Debenhams, Harrods, Harvey Nichols, Liberty and Selfridges form the mahor chunk of the distribution set-up. Department stores sell jewellery that features tassels in bracelets and earrings. Bracelets with delicate chain-links or cuffs sell well. Fashionable fringes, opulent cascades, simple linear designs, woven, links, simple silhouettes dominate the design scene. Industrial chic designs in the form of charm necklaces by Chole, Givenchy, Vivienne Westwood, Annina Vogel are among the bestselling items in the UK.
| Our basic needs are: Air, Water and Food. |
| Recent Articles By Arya : - |
No comments:
Post a Comment