The Ardagh Group has announced that it has begun manufacturing the first Australian-made aluminium beverage bottles at its facility in Taree, NSW."Aluminium bottles offer some specific advantages to beverage brand owners," said Ardagh Group business development manager Sion Orritt. "The bottles offer excellent on-shelf branding opportunities. They especially lend themselves to packaging a special promotional product - for example, for a sporting event, product launch, anniversary edition drink, or just to differentiate a product from the competition.
The company said the aluminium bottle’s ability to host high-quality decoration would provide a major opportunity for brand owners. The Taree manufacturing process permits world-class graphics with a wide range of special finishes.
Ardagh Group said it is currently in discussions with a major beverage industry supplier to bring the bottles to market, with plans to expand the product range. The aluminium bottle is initially available in sizes from 330-355ml with a crown seal closure.
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