Indian Premier League franchisee Mumbai Indians today claimed to have achieved a landmark with over 10,00,000 fans joining them on Facebook, thereby becoming the seventh most followed Indian brand on the social networking site.
"The franchisee is the only one in Indian sport to boast such a mammoth fan base registered anywhere.
In terms of its following, Mumbai Indians is ahead of official cricket fan pages of associations as also individuals as also leading sports brands in the country," a media release said here.
"From a modest fan base of 100 people in the first week, it has now grown to 10,00,000 people, and counting. The MI Paltan page on Facebook is the most followed page among the 10 IPL franchises," it said.
The Mumbai Indians Facebook page, MI Paltan commenced on February 22, 2010, a little before the start of IPL season 3.
Speaking on the achievement, a Mumbai Indians spokesperson said, "Social media engagement with fans is evolving at a fast pace and the MI Paltan Facebook page has achieved a significant milestone crossing one million cricket lovers across the globe.
We will sustain the use of emerging social media to engage and build interactivity with our fans."
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