Amrita was born on 7th June 1981, in Mumbai to a Chitrapur Saraswat Brahmin family. She speaks Hindi, English, Marathi, besides her mother tongue, Konkani. She attended Convent Girls School (Prabhadevi) in Mumbai, and later enrolled in Sophia College to pursue a degree in Psychology. Her sister, Preetika Rao, is a Model, Journalist-Columnist and a South-Indian film actress.
While studying in Sophia College, Amrita auditioned for an advertisement for Fairever Face Cream. Her appearance in Cadbury’s Perk Karwa Chaut ad and the Bru Coffee advertisement helped her receive offers from film directors in Bollywood.
Beginning her career as a model, Rao made her acting debut with Ab Ke Baras (2002). She then starred in Ken Ghosh's love-story Ishq Vishk (2003) and earned a Filmfare nomination in the "Best Female Debut" category.
While studying in Sophia College, Amrita auditioned for an advertisement for Fairever Face Cream. Her appearance in Cadbury’s Perk Karwa Chaut ad and the Bru Coffee advertisement helped her receive offers from film directors in Bollywood.
Beginning her career as a model, Rao made her acting debut with Ab Ke Baras (2002). She then starred in Ken Ghosh's love-story Ishq Vishk (2003) and earned a Filmfare nomination in the "Best Female Debut" category.
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