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Wednesday, August 17, 2011

How can Platinum Consumption be Increased at par With Gold?

Platinum is 30 times rarer than gold and it will not displace gold in any market. Like the world over, platinum hewellery and other precious metal jewellery co-exist well. Besides, platinum is extremely rare as it is not mined as extensively as gold. Therefore, it is considered to be an excellent storehouse of value. India's consumption of gold is higher than the annual metal production for platinum.

Over the years the price of the metal has appreciated. Most retailers offer a buy-back on platinum jewellery much the same way like other precious jewellery, and while retailers continue to sell platinum jewellery to their existing customers, a large part of the business comes from new customers.

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