Gitanjali Group has been involved with films and Bollywood ever since it forayed in the branded jewellery business. The association can be categorized as follows:
Brand Endorsements: Appointing A grade stars as brand ambassadors for the various brands in its product portfolio. There are about 20 active brands in the Gitanjali portfolio. Some of the stars who endorse Gitanjali group brands are:
Katrina Daif, Kareena Kapoor, Sonakshi Sinha, Priyanka Chopra, Bipasa Basu, Celina Jaitley, Raima Sen, Ria Sen, Moonmoon Sen, Neha Dhupia, Neil Nitin Mukesh, Sanjay Dutt, Dino Morea, Parch Desai, Shazahn Padamesee, Salman Khan, Sharmila Tagore and Soha Ali Khan.
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